RICE ROLL MASTER
Rice roll is a Cantonese dish from Guangdong Province in southern China also known as Cheong Fun, commonly served either as a snack, small meal or a variety of dim sum for Breakfast. It is a clear thin roll made from a Cheong Fun steamer with a wet cotton steaming cloth. The batter is poured on top of the cloth filled with shrimp, beef, vegetables, or other ingredients and then steam. After it’s rolled and cutted, a seasoned soy sauce is poured over the Cheong Fun dish upon serving.
OUR STORY
Guangzhou Jinyi Catering Management Co., Ltd. was established in 2008. Under the leadership of the founder Mr. He Yingbin, the self-employed has developed into a chain and franchise operation model, inspiring to carry forward the intangible cultural heritage of the cheong fun craftsmanship, while maintaining the business philosophy of "quality is life and customers are God" Under the concept, the first "Liyin Rice Noodles" was established in Yuexiu District, Beijing Road, Yuexiu District (next to the Nanyue King Museum) on January 13, 2019, and through the unremitting efforts of Mr. honor, and has become the head brand of Guangdong rice rolls! Now there are more than 100 stores in 7 states across China. As of 2023 we have finally arrived in the USA. We will keep our original intention and keep moving forward!
