JOIN THE LIYIN FAMILY

Our mission is to have every customer experience the traditional snack of intangible cultural heritage of Liyin Rice Roll, and pass down its culinary art.

We are also here to build the best platform for the Cheong Fun franchise business.

WHY LIYIN

OUR NUMBER ONE PRIORITY IS TO SUPPORT OUR FRANCHISEES TO MAKE SURE THEY SUCCEED


ABOUT LIYIN

LIYIN is not just a rice roll(Cheong Fun) shop, it’s a lifestyle that incorporates generations of rice roll culture. We freshly wrap and roll the rice rolls onsite. Striving to serve high-premium quality and fresh Cheong Fun to our customers all around the world.

WHAT MAKES US DIFFERENT

  • Spread our cheong fun culture and impact the world

  • Excellence in Ingredients, innovation, and design

  • Crafting unique tastes that people love

Franchise support system

Digital Management

Integrated POS system and timely online marketing platform. Franchisees can check the sales anytime and adjust the promotion accordingly to boost sales

R&D

The R&D team has more than 10-years of food operation experience. We’re not just rice roll experts, but also innovators.

QSCM Control

Supervisors visit stores regularly to ensure on-site Quality, Service, Cleanliness and Management, help to improve problems and assist the store reach the sales goal.

Marketing

We provide marketing materials and assist franchisees to design its marketing plan.

Training

Comprehensive training and handouts before and after store opening, including practical and theoretical courses.

Food Safety

We have a QC department to ensure food safety for our customers

Store Design

We provide a uniform store design and construction manual. All types of stores can be transformed to stylish LIYIN shops

Consultant

You will have a main contact point assisting you throughout the process.

IDEAL CANDIDATES

CONFIDENCE
Are you also self-driven and self-sufficient?

Can you resolve issues on your own within a set of guidelines and rules?

LEADERSHIP
Must have top tier work ethics, responsibility, and a passion for our brand

FINANCIAL
A complete buildout of your store including all costs may range from $200k to $500k

COMMITMENT
Devotion to being involved in operation full-time

LOCAL
Love to get bunding with communities

WHERE WE’RE HEADED


We are continuing to expand in markets across the U.S., and territories are now available with plenty of room to own – and grow – your own market. Whether it’s in an up-and-coming neighborhood, a downtown hub or a newly built strip mall, Liyin USA will attract locals and bring traffic to communities.

SEARCH AVAILABLE MARKETS NEAR YOU

Growth Opportunities

Available Markets with Existing Locations

SITE CRITERIA

Location! location! location!

The ideal site is one with great visibility that generates steady customer traffic, it would be your first step to successful business. However, for the footprints, Liyin USA offers a wide range of flexibility to our franchise partners. In the past years of growth, we’ve gained a lot of experience in adapting Liyin’s concept to many different footprints. This keeps franchisees focused on looking for a good spot.

Below are two main store concepts, including Kiosk Store and Dine-in Store.

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This concept is suitable for malls in a kiosk section or food court.

The footprints may be between 400-1000 sq ft.

KIOSK

DINE-IN

This is the PREMIUM concept, in bigger space with seating.

The footprints may need 1000+ sq ft.

STEPS TO BE LIYIN FAMILY

STEP1: INQUIRY

Fill out Franchise Inquiry Form if you are interested in learning more about becoming Liyin Family

STEP2: INITIAL DISCOVERY CALL

Once your inquiry form is received, a member of our franchise development team will contact you to learn more about your business plan and experience.

STEP3: JOIN PROSPECTIVE FRANCHISE SEMINAR

After talking with our team, if you are qualified, you will receive an invitation to our Prospective Franchisee Seminar. We will share more information and our experiences with you.

STEP4: SIGN AGREEMENT

If both parties would like to move forward, you will receive FDD for review and sign back agreements for processing.

STEP5: SITE SELECTION

We will help you evaluate potential locations you find and support you design floor plan and 3D rendering drawing.

STEP6: CONSTRUCTION

Once floor plan is confirmed, you will start city permit and construction by yourself. Of course, you could always consult us if you have any questions during construction.

STEP7: TRAINING

Training will take place in a HQ designated location until you pass all evaluations including hands-on training and management courses. You will learn all about the brand and the ins & outs of the store’s operations and management.

STEP8: GRAND OPENING

Once your store is ready and have mastered training, you’re ready to open! Our members will assist with your grand opening event and you and your team will operate under our supervision.

FRANCHISE INQUIRY FORM

LEARN MORE ABOUT FRANCHISE OPPORTUNITIES. PLEASE FILL OUT THE FORM AND OUR TEAM WILL GET IN CONTACT WITH YOU!